With a QR-code and blockchain technology, consumers can now get information in text and photos regarding where the salmon they are purchasing was farmed, what food it was fed, and other interesting information. Cermaq’s cooperation with Labeyrie uses IBM Food Trust on IBM cloud blockchain technology to secures traceability and transparency.

Consumers are becoming increasingly aware of the origin of the food they eat. At the same time, there is an increasing concern whether the food is safe to eat and if it has been produced in a sustainable way.