According to research by strategists at the main U.S. investment bank, JPMorgan Chase, retail investors are buying Bitcoin from leading fintech companies.

JPMorgan's data suggests that retail investors bought more than 187,000 Bitcoin this quarter using PayPal and Square, while institutions bought 173,000 BTC in the same period.

JP Morgan analyzed fund flows from retail platforms and institutional vehicles, such as the Chicago Mercantile Exchange, as well as announcements of large funds on BTC purchases.

Glassnode data seems to confirm that retail investors have really arrived. On March 15, Glassnode saw a peak in net entity growth in 2021, adding:

"This is a strong indication that new retail investors are entering the market."